Thought I might just add my thoughts in this area.
What is training and what is coaching, plus who is really qualified to make comment on this - it is all such a difficult viewpoint and much of it is perception.
Sports psychology is a complex area and yes it has evolved over many years, but seen acceleration in the last 15 years. In the US has been more advanced than the UK, and Australia was very much a world leader with the Australian Institute of Sport - this has been widely regarded as a model for many to follow, especially with the talent identification programmes they run.
Do top shots make great coaches - sometimes
Do average shots make great coaches - sometimes
There is nothing that backs one over the other, but and this is where I would like to make the point - it is instruction where many go wrong. If the initial instruction is not of the right level then a coach will probably have to start all over again following on what an instructor had started and I think that is where much goes wrong.
From a sport psychology point of view, then it is not for everyone, but for those that want to understand how the brain works, how you learn, how to deal with anxiety, what physiological reactions occur and how can you become mentally stronger then it has a place and can be of huge benefit. I believe that people can change habits, they can be open to change, but only if it is explained and demonstrated. I do get annoyed when people try to rubbish it and sometimes a simple thing to ask is "would you trust someone to rewire your house if they had only read a book on it??", people are professionals for a reason and becoming a professional is about hours and hours and years and years of practical experience and development. Even people who run there own business learn everyday, if one way does not work you try a different approach, you read, you go on courses you see what your competitors are doing, you try to gain and advantage - if you believe that a certain coach can give you that you do it.
If you look outside of shooting and to other sports, they use every element to get things right. The topic of the Lions is very much in the forefront at the moment and I have been very lucky to have been involved some years ago in preparation for the 97 tour - it was about details even then. Looking at weaknesses and using the right coaches to develop an attack on any seen weakness, changing people`s mindset and bringing 4 countries together. The role of a sports psychology consultant is to help people reframe situations,. look at what works and in fact the world of sports psychology in shooting can demonstrate fact rather than conjecture, so areas of looking at trigger freeze and beginning to prove it is not to do with recoil is a great example of this.
My mantra is give people the roots to grow and the wings to fly - you need a very good foundation to grow and you need confidence to fly...